International PR & Marketing Consultant
Services
With 25 years of experience across Asia and the UK and recent projects in the US, I am one of the leading UK-based Global PR Consultants. I specialise in crafting international PR strategies, cross-cultural marketing campaigns, media relations strategies, trade show PR, and cross-cultural brand localisation. From trade show optimisation to SME growth consulting, I help businesses gain financial and brand success.
UK PR Strategy Refinery
Trade Shows: Global Expo Expert
Hong Kong: Gateway to China
Hire a PR consultant for overseas brand expansion. Receive tailored support and expert insights to grow your business in the UK and beyond with one of the UK's best PR & Marketing consultants for brands expanding overseas.
Together, we’ll address your current challenges, uncover new opportunities, and craft a strategic public relations and marketing plan that gets results.
With flexible options starting from two days a month, I bring 25 years of experience guiding UK and global organisations toward strategic results-focused brand positioning and market influence.
Improve international brand visibility with PR strategies UK. As a trade show PR expert, I can help you expand into new markets effectively and efficiently. I offer pre-event, on-site, and post-event tactics at trade shows to build international awareness of your brand from Asia to North America.
With extensive experience promoting 40 leading trade shows, including the Seafood Expo and Cosmoprof, I will build your brand and attract distributors through a range of proven tactics that I have built from my inside knowledge of working in trade shows.
As an Asia Pacific market entry PR and marketing specialist UK, I can help you enter this dynamic region with tailored strategies, including media relations, digital marketing and influencer engagement.
With 18 years of operating experience in Hong Kong and serving over 100 clients, including industry leaders the British Council, New World Development, The Economist Events and Tencent, I offer deep market insights and expertise in navigating local challenges, cross-border PR and marketing strategy, international media interview co-ordination and global trade show optimisation. I also have a Hong Kong Market Mastery Course.
Driving Global Influence: PR Strategies for Iconic Brands
Do you want to grow? Are you a business looking to enter overseas markets?
Experience the power of strategic PR that bridges cultures and captivates audiences worldwide. Mandy Queen PR blends local insights with global reach to create compelling brand narratives and campaigns that drive tangible results across diverse markets. International marketing is more than just selling abroad; it’s about creating meaningful connections with global audiences. From understanding cultural nuances to navigating diverse consumer behaviours, marketing is essential in bridging the gap between your brand and the world.
I am a seasoned PR professional with a rich history of serving 100 prestigious clients in Hong Kong, including the Agriculture & Horticulture Development Board, BASF, British Council in Hong Kong, Emarsys, foodpanda, Forum of Incident Response & Security Teams, Informa, Lindt & Sprungli, Link by Net, and the Economist Events.
With a wealth of experience dating back to my time in the UK, where I held key positions in marketing communications at Scottish and Newcastle and served as the Head of Communications for the Sea Fish Industry Authority, I am well-equipped to assist UK organisations looking to establish or enhance their presence in Hong Kong.
I offer comprehensive services tailored to support UK businesses already operating in Hong Kong or considering expansion. My services include expert guidance on PR and marketing strategies, training for local teams, and the establishment of realistic KPIs for local PR agencies and leadership if required. Additionally, I can provide PR Director services to any UK company and offer guidance on maximising participation in international trade shows, drawing on my experience with 40 trade shows and conferences across Asia Pacific.
From PR and marketing plans to trade show optimisation and product and service launches to digital marketing, I have a proven track record in driving business growth in Hong Kong, the gateway to mainland China and Southeast Asia. Access best practices, mitigate risk, and save time and costs from the start. Your international expansion journey begins here.
Export marketing is crucial to ensure sustained brand visibility and engagement in foreign markets, facilitating long-term success beyond the initial entry. Securing distribution is only the beginning of market penetration. Ongoing PR and marketing efforts including trade show optimisation are essential for brand reinforcement, market growth and, ultimately, profits. I take the risk out of exporting.
Export Marketing
I excel in localising and communicating your brand in Hong Kong. Drawing on our tangible experience from 18 years in Asia and 25 years in total, we analyse the target market, identify goals, and refine messages and positioning to produce the best international marketing strategies for your brand and the market. This strategic approach ensures maximum brand awareness and financial success.
Strategic Recommendation
I specialise in crafting bespoke international PR and marketing plans that resonate with the Hong Kong market while preserving your brand's reputation and identity. With a wealth of experience serving over 100 clients and 40 trade shows in the region, my expertise ensures success. I can also help you set goals for and manage your overseas communications team based on tangible experience. Or sign up for my training course.
PR & Marketing Plans
Testimonials
Mandy Queen PR is a superstar! They achieved wide exposure across their large number of contacts. All of the team are very friendly, professional, and seamless in communication, and they all believed in our brand from the start.
Tracey, Division Manager, Export, Freshmax NZ Ltd, New Zealand
We value our cooperation and would recommend Mandy Queen PR to everyone who wants to give their events/products more exposure in a highly successful and professional way.
Synthia Liem, General Manager, DiningCity Hong Kong
"Mandy Queen PR was our key partner for many years. They guided our campaigns, helped shape our ideas into clear messages, and ensured our stories reached the right people and publications. Their personal approach made working with them both highly effective and highly enjoyable. A class act."
Stuart Barker, General Manager, Emarsys
Values
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Delivery of Results: Dedicated to achieving goals focusing on measurable impact that drives business success.
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Integrity: Upholding ethical standards in all dealings, maintaining transparency, honesty, and professionalism.
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Collaboration: A collaborative approach enables the achievement of results.
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Innovation: Staying ahead in the ever-changing PR and marketing landscape.
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Client-Centric Approach: Attentive listening to clients' unique needs and goals, providing customised strategies and ongoing support to build strong, long-term relationships.
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Continuous Learning: Commitment to professional development ensures the provision of the most current and effective strategic communication solutions.
Sectors served
Education
Hospitality
FMCG
Technology
Trade Shows
Lifestyle
The Numbers
100
Number of clients served
17+
Years in Asia
40
Trade Shows Across Asia Pacific
25
Years of Experience
What if you need PR & Marketing in the UK?
Serving Industry Leaders
As a Peso Model strategist, I employ a wide range of Inbound PR tactics.
Blog, Website, Content, Storytelling, Brand Journalism, Internal Communications, Generative AI, Lead Generation, Email Marketing, Inbound PR, Affiliate Marketing, Digital Ads.
Owned Media
1
Social Media, Social Mentions, Content Creation, Social Media Monitoring, Video, Content Creation, Content Distribution, Brand Ambassadors, Partnerships, Boosted Content, Sponsored Posts.
Social Media Marketing
2
Referrals, Link Building, Media Relations, Word of Mouth, Influencer and Blogger Relations, Investor Relations, Review Sites, Comments, Community Engagement, Brand Ambassadors, Corporate Social Responsibility.
Earned Media
3
Proud to have worked with:
AHDB Exports
Ambi-Climate
BASF
British Council
British Essentials
Cartes Asia
Cosmoprof Asia
D1 London Gin
DiningCity
Economist Events
Emack & Bolios
Emarsys
Foodgears
Foodmax New Zealand
GoBee Bike
Forum of Incident Response & Security Teams
Frites
Global Sources
Heichinrou
Hofex
Holiday Inn
Honest Bee
Hong Kong Cancer Fund
Hotel Purple
Kerry Logistics
Knead
Komune by Ovolo
Korea Agro-Fisheries and Food Trade Corporation
Le Slip Francais
Lindt & Sprungli
Link by Net
Mamoz Bar
Natixis
New World Development
Pink Season
Pudu Robotics
RDI
Scottish Government
Seafood Expo
Sushi Shikon
Tencent
Titan Triathlon
Uma Nota
University of Arts London
Weave Co-Living
WTIA
Insights
Case Studies
Achieving a strong return on investment is essential in today's competitive market. Explore examples of how I’ve helped brands like Ovolo Hotels, Uma Nota, Cosmoprof Asia, British Council SPARK Festival, GoBee Bike, Weave Co-Living, and the Hong Kong Cancer Fund enhance their visibility and reputation through global trade show marketing, international public relations, and social media campaigns.
No 1 on Trip Advisor for last two restaurants
14,000 Festival Visitors
US$300m for Start-ups
700m Media & Social Reach
400 New Buyers for B2B Trade Show
Industry leaders served
UK PR Strategy Refinery
Receive tailored PR & Marketing support and expert insights to grow your business in the UK. I can also help you expand overseas with trade show media relations and international byline placement.
Together, we’ll address your current challenges, uncover new opportunities, and craft a plan that drives tangible results.
With flexible options starting from two hours a month, I bring 25 years of experience guiding UK and global organisations toward strategic results-focused brand positioning and market influence.
Trade Shows: Global Expo Expert
With strategic PR and marketing, you can maximise your trade show impact and expand into new markets. I offer pre-event, on-site, and post-event tactics to build awareness of your brand internationally, from Asia to North America.
With extensive experience promoting 40 leading trade shows, I can help you build your brand and attract distributors with tailored campaigns that gain media coverage in media read by your target audience globally.
Hong Kong: Gateway to China
Enter Asia Pacific markets with tailored PR and marketing strategies in Hong Kong. With 18 years of experience in Asia and serving over 100 clients, I offer deep market insights and expertise in navigating local challenges.
I specialise in building brand visibility and relationships, and I help you expand into this dynamic region. Whether entering the market or seeking to grow, my strategies provide the knowededge, expertise and contacts will help you to succeed.