
International PR Strategy & Trade Show Expert: Driving Brand Growth Across the World
Mandy Queen is a UK-based international PR and marketing consultant, helping SMEs and medium-sized enterprises achieve real results—whether expanding globally, building brand reputation, or overcoming communications challenges. With over 25 years of experience in global marketing, communications strategy, media relations, social media, trade show PR, reputation management, and crisis communications, I deliver tailored solutions that drive measurable growth for businesses in the UK and worldwide
Interim PR Director & Strategic Communications Leadership for CMOs and SMEs
At Mandy Queen PR, I become your trusted partner, providing flexible interim PR director and communications strategic support for campaigns, product launches, or urgent projects. My approach blends the proven PESO model (Paid, Earned, Shared, Owned) with advanced digital PR and AI tools, ensuring your brand stands out, earns quality media coverage, and builds lasting credibility. Whether you need ongoing strategic advice or short-term expertise, I help your business thrive locally and internationally.
25+ Years as a PR Consultant & Communications Leader
Discover the story behind Mandy Queen PR—your trusted UK-based International PR & Marketing Consultant. With nearly 25 years of experience in global marketing and communications, I have helped businesses across sectors achieve success in both international and local markets.
My journey includes extensive leadership work in the UK, as well as a significant track record in Hong Kong and mainland China, giving me a unique perspective on cross-cultural communication and global brand growth. I specialise in delivering strategic PR and marketing solutions for corporates, technology firms, public bodies, and lifestyle organisations seeking international expansion or expert local coaching.
As a results-driven consultant, I am committed to excellence and exceptional outcomes for every client.

Supporting Corporates, SMEs and Global Brands
Explore my comprehensive suite of services tailored for corporates, technology firms, public bodies, and lifestyle organisations, designed to support your ambitions for international expansion or provide expert local coaching.
Whether you’re seeking to elevate your brand on the global stage, navigate the complexities of new markets, or empower your team with targeted communications expertise, I offer strategic solutions that reflect the latest best practices in PR, cross-cultural communication, and reputation management.
Discover how my experience across diverse sectors and markets can help you achieve meaningful growth, build trust, and stand out—locally or worldwide.
international Communications Strategy
Crafting effective communication strategies tailored to your international and local growth objectives.
Media Relations & Social Media
Building strong relationships with global media outlets & influencers to enhance your brand's visibility and reputation.
Trade Show & Event PR Support
Driving buyers and distributors to your booth when exhibiting overseas.
Reputation Management
Strategic planning and support to manage and mitigate crises in the international landscape.
International & UK PR Consultant – 25+ Years of Leadership
Global Reach
Client Growth
40
Trade Shows, Conferences & Festivals
100+
International Projects
25+
Years of Expertise
Industry Expertise: PR for Tech, Trade Shows & Hospitality
Trade Show & Event Optimisation
I help clients get more value from every show — before, during and after. With hands-on experience supporting over 40 trade shows, both in-house and as a PR agency.
Technology & Innovation PR
I’ve helped shape narratives for some of the world’s most forward-thinking companies - from Tencent in Asia to promoting Pudu Robotics' in North America.
Hospitality & FMCG Brand Strategy
With clients including Lindt & Sprüngli, I understand what it takes to grow and protect premium food and consumer brands.

Approach
The Methodology of Success
01
Strategic Discovery
I begin by reviewing your objectives, challenges, and opportunities. This allows me to fully understand your business and define clear goals for the engagement.
02
Tailored Strategies
I create a customised PR and marketing plan that aligns with your business priorities. Every strategy is adapted to your specific market, resources, and target outcomes.
03
Implementation
I deliver the agreed plan efficiently and with attention to detail. This includes media relations, content development, event support, and any other services required to meet your objectives.
04
Ongoing Support
Continuous monitoring and support to ensure sustained international success. I remain available to provide professional guidance, reporting, and adjustments as your business evolves.
Proven Results for Global Brands
From driving 13,000 visitors to a reach of 156 million, hear from clients who’ve seen the impact of strategic, tailored PR and marketing across sectors. These testimonials reflect just a few of the results I’ve helped clients achieve.
Explore outcomes on the Projects Page.

"Mandy was professional, reliable, and knowledgeable and able to work with different cybersecurity experts from various cultures worldwide to coordinate several communications activities for us and identify potential news stories. She was able to understand our specific sector quickly, repurpose highly technical information, and make it accessible to our global members and media worldwide while protecting and expanding the reputation of FIRST."
Chris Gibson, Executive Director, Forum of Incident Response Security Teams, USA

"Mandy Queen PR were our key partner for many years, managing our media relationships and creating buzz around our proposition. They worked with us through many campaigns, offering direction and inspiration, helping us to frame our ideas, running with us as we developed those ideas into fleshed-out messages, and, critically, making sure those stories got to all the right people and published in all the right places. Their highly personal approach to business means that working with them is not only ‘highly effective’ but also ‘highly enjoyable.’ A class act.”
Stuart Barker, General Manager, Emarsys, UK

"Comexposium launched a pan-regional Asian edition of its world-leading event CARTES Secure Connexions in Hong Kong. Mandy Queen PR was our PR partner for several years, helping us to create awareness about a new exhibition and conference, to attract new exhibitors and visitors from across the region, and to optimise media coverage pre-event, during the show and afterwards. Her team excelled, having to understand a constantly and rapidly evolving hi-tech sector and promote a new event across several countries. We are delighted to work with such a friendly and professional team.”
Michael Weatherseed, Director, Security Business Unit – CARTES, Comexposium, France
Clients and Collaborations
Start Your Journey
Begin your international PR and marketing journey with a 15 min complimentary consultation today