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Insights
Expert Insights and Practical Tips for getting more business in new markets.


Three Things to Avoid in Your Hong Kong Communications Campaign
Three Things to Avoid in Your Hong Kong or International Communications Campaigns
Jun 18, 20242 min read


Navigating Typhoon Season in Hong Kong: PR Lessons Learned On The Ground
Press events are an important part of public relations and are crucial for businesses in Hong Kong to showcase their services and...
Aug 30, 20233 min read


Celebrating World PR Day: 143 reasons to do public relations
In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...
Jul 16, 20233 min read


Are you missing opportunities?
When you work in your organisation every day, sometimes we become too close to the work and we don't always see the opportunities to...
Feb 2, 20211 min read


What is the role of a Public Relations professional in an organisation? The answer in 5 sentences.
In the previous blog I wrote about the difference between PR and media relations. In this blog I wanted to share my definition of the...
Jun 24, 20201 min read


What is the difference between Public Relations and media relations?
According to the Chartered Institute of Public Relations, the definition of Public Relations (PR) is: “Public Relations is the discipline...
Jun 11, 20201 min read


99+ important reasons to do public relations - Expert PR Advice
Public Relations is hugely beneficial to organisations in so many different ways. With this in mind I have pulled together 99 reasons why...
May 18, 20202 min read
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