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International PR & Marketing Consultant
Insights
Expert Insights and Practical Tips for getting more business in new markets.
Creating Effective Influencer Marketing Partnerships
How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.
Aug 2, 20243 min read
A Recipe for Success: Localising Your Brand For Global Success
Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...
Nov 1, 20231 min read
Celebrating World PR Day: 143 reasons to do public relations
In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44...
Jul 16, 20233 min read
Maximising International Trade: Leveraging Special Days to Promote in Asia
Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Jul 5, 20232 min read
Where to focus your marketing communications in the second half of 2020
With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...
Jul 20, 20201 min read
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