top of page
Insights
Expert Insights and Practical Tips for getting more business in new markets.


Are you missing opportunities?
When you work in your organisation every day, sometimes we become too close to the work and we don't always see the opportunities to...
Feb 2, 20211 min read


Seven questions to ask when defining your target customers
In the past ten years I've met a few clients who didn't know who their customers were; clients hadn't thought about it or they would say...
Oct 16, 20201 min read


Where to focus your marketing communications in the second half of 2020
With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for...
Jul 20, 20201 min read


Why quality is better than quantity in PR
Up until Summer 2020, my PR agency focused mostly on media relations for clients. Many of the public relations briefs we received...
Jul 6, 20201 min read


What is the role of a Public Relations professional in an organisation? The answer in 5 sentences.
In the previous blog I wrote about the difference between PR and media relations. In this blog I wanted to share my definition of the...
Jun 24, 20201 min read
bottom of page