Insights

Explore why international media relations should be a cornerstone of your global expansion strategy.

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...

In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.

Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.

Harnessing the power of PR at Trade Shows

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.