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International PR & Marketing Consultant
Insights
Expert Insights and Practical Tips for getting more business in new markets.
Three Things to Avoid in Your Hong Kong Communications Campaign
Three Things to Avoid in Your Hong Kong or International Communications Campaigns
Jun 18, 20242 min read
Getting Noticed: Enhancing FMCG Brand Visibility in Hong Kong
In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.
Apr 22, 20242 min read
Thinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion
Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...
Nov 6, 20233 min read
Leveraging In-Country Expertise and Proactive Planning for International Expansion
The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.
Sep 7, 20232 min read
Maximising International Trade: Leveraging Special Days to Promote in Asia
Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Jul 5, 20232 min read
Successful Trade Show Participation 5: Trade Show Performance
This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.
Jun 21, 20231 min read
Successful Trade Show Participation 2: Harnessing the Power of PR
Harnessing the power of PR at Trade Shows
Jun 13, 20231 min read
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