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Insights
Expert Insights and Practical Tips for getting more business in new markets.


Getting Noticed: Enhancing FMCG Brand Visibility in Hong Kong
In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.
Apr 22, 20242 min read


From Local to Global: Three Tips for Localised Communications
In the ever-expanding global market, communications success relies heavily on the ability to adapt messaging for different regions.
Jan 25, 20241 min read


Strategic Culinary Collaborations: A Recipe for Success in Hong Kong
Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.
Nov 16, 20231 min read


Thinking Outside the Box: Packaging as a Key Element for Successful International Brand Expansion
Expanding your food and beverage brand, or any product or service, into a new market is a thrilling venture, and Hong Kong offers a great...
Nov 6, 20233 min read


A Recipe for Success: Localising Your Brand For Global Success
Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...
Nov 1, 20231 min read


Post Export Marketing: Mastering PR and Marketing in an International Market
Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.
Oct 12, 20232 min read


Leveraging In-Country Expertise and Proactive Planning for International Expansion
The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.
Sep 7, 20232 min read


Maximising International Trade: Leveraging Special Days to Promote in Asia
Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia
Jul 5, 20232 min read
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