Insights

Explore why international media relations should be a cornerstone of your global expansion strategy.

How to craft effective influencer partnerships that deliver results. Whether you’re a local brand or looking to expand internationally.

Three Things to Avoid in Your Hong Kong or International Communications Campaigns

In today's competitive market, FMCG brands must find ways to stand out in Hong Kong. One approach incorporates the PESO model.

As described in previous posts, international expansion success hinges on more than the quality of the product—it requires an...

Establishing your brand in Hong Kong requires a multifaceted approach beyond products and packaging and strategic partnerships.

Expanding your brand into a new market can be exciting and challenging. Hong Kong, with its vibrant culture and discerning consumers, is...

Entering international markets and securing distribution channels is just the start. Read the top 4 elements of post-export marketing.

The clock is ticking as soon as your product is stocked, and every moment without a public relations and marketing plan costs you money.

Maximising Brand Awareness Overseas: Leveraging National Days to Promote Your Products in Asia

This article will focus on the critical phase of being on the show floor. After all the pre-event preparations, it's time to shine.

This photos shows several people at a marketing team meeting

Harnessing the power of PR at Trade Shows

This is a photo of several bottles of beer in a silver platter at a bar for a corporate event.