In 2020, I wrote a blog detailing the many ways that public relations is beneficial to organisations. Today, I've added a further 44 REASONS to celebrate World PR Day, 16 July. I still occasionally get called a publicist, which only describes a small amount of what public relations professionals do.
Public Relations….
1. increases awareness of your brand
2. can change behaviours
3. increases sales
4. drives website visitors
5. can attract investors
6. helps you to tell your story simply
7. attracts talent
8. builds communities
9. highlights your corporate social responsibility activities
10. engages the community
11. makes you successful
12. discovers brand sentiment
13. engages customers
14. enables you to charge more for your services
15. is much much more than media relations
16. can increase queries about your business
17. can visually tell your story
18. profiles your executive team
19. obtains global reach
20. builds trust
21. provides effective mediation
22. increases SEO
23. announces new employees
24. establishes you as a thought leader
25. creates memorable speeches
26. cultivates the perfect soundbite
27. refines your key messages
28. drives enquiries
29. creates interest
30. increases profits
31. evokes emotions
32. changes perceptions
33. encourages brand recall
34. shares knowledge
35. generates excitement
36. will react quickly to any issues
37. creates loyalty
38. focuses on human interest
39. creates empathy
40. generates media interest months later
41. creates an online presence far longer than advertising
42. establishes thought leadership
43. dissolves disputes
44. improves credibility
45. reaches large audiences
46. helps you to get your story in front of the right person
47. transforms your business
48. converts sales leads
49. delights customers
50. helps you to be found online
51. generates fresh new ideas
52. has a proven return on investment
53. attracts the media
54. starts conversations
55. generates great social media content
56. is shareable
57. generates word of mouth
58. helps to raise money
59. steers the conversation
60. helps you to get close to your customers
61. can be monetised
62. provides an ongoing newsroom
63. leads the news agenda
64. helps to set key messages
65. is cost-effective
66. provides continuous new content
67. is measurable
68. identifies potential risks
69. reduces reputational risks
70. improves quality of conversations with employees
71. grabs attention
72. provides an ethical contribution
73. modifies behaviours
74. announces growth
75. spotlights success
76. boosts staff morale
77. helps you to launch something new
78. covers government relations & public affairs
79. is creative
80. starts a new trend
81. maintains goodwill
82. enhances online presence
83. analyses share of voice
84. hijacks the news agenda or newsjacking
85. makes digital work harder and further
86. provides corporate governance
87. will deliver organisational objectives
88. drive audiences to your social channels
89. can create memorable campaigns
90. boosts demand
91. obtains public support
92. optimises social media channels
93. tells customer stories
94. keeps employees informed
95. encourages social conversations
96. breaks stigmas
97. educates the public
98. ensures consistent messaging
99. is research-based
100. Establishes strategic partnerships
101. Enhances brand storytelling
102. Supports product endorsements
103. Demonstrates social responsibility
104. Builds brand equity
105. Enhances crisis preparedness
106. Creates brand advocates
107. Increases brand longevity
108. Generates positive online reviews
109. Boosts customer loyalty programs
110. Facilitates market research and feedback
111. Supports fundraising initiatives
112. Expands market share
113. Provides competitive intelligence
114. Improves customer service and support
115. Fosters community engagement
116. Drives traffic to offline events
117. Positions your brand as a trendsetter
118. Supports influencer collaborations
119. Enhances brand positioning in search results
120. Drives word-of-mouth referrals
121. Boosts brand recognition in target markets
122. Helps overcome negative perceptions
123. Improves relationships with industry analysts
124. Generates media interest during slow periods
125. Increases brand trustworthiness
126. Facilitates product demonstrations and trials
127. Supports rebranding efforts
128. Enables effective crisis communication
129. Builds anticipation for new product launches
130. Enhances customer loyalty programs
131. Supports cause-related marketing initiatives
132. Establishes trust with key stakeholders
133. Promotes industry research and studies
134. Boosts brand visibility at trade shows and conferences
135. Enhances customer experience and satisfaction
136. Supports internal communications campaigns
137. Drives traffic to online marketplaces
138. Facilitates cross-promotion with complementary brands
139. Increases customer referrals
140. Improves brand perception among investors
141. Boosts brand presence in local communities
142. Supports corporate repositioning
143. Enhances brand perception among employees
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