Where to focus your marketing communications in the second half of 2020

With the reduction and in some cases cancellation of in-person activities, organisations need to pivot and refocus their marketing for the remainder of 2020 and perhaps even until the first half of 2021. Speeches, conferences, trade fairs, networking events and business lunches may be cancelled or will be vastly reduced during this period. So what should businesses focus on to remain visible?

1) social media

2) blogging

3) webinars

4) videos

5) podcasts

6) website and other online marketing materials

7) media and investor relations

8) influencer and blogger relations

9) virtual events

To cut through the noise make sure your content is simple and succinct and of value to your target audience.